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Ztories makes media for the Media Generation.
Movies that move. Characters with character.
All applied to the college market, where a thousand voices and a million nuances conspire to make mush of your branding efforts.
Ztories listens well, yet has a proven ability to cut through clutter until we find a way to help your message emerge, not only clearly but believably.
Because the bottom line at Ztories is credibility. Any agency can do slick, but your audience hates slick. Most producers can do "power", but your audience distrusts power. What you need is truth. Truth that is not oversimplified, overstated, or overbearing in its overconfidence. Every institutuion can benefit from something fresh and rare: a restrained and dignified media mastery that carries the ring of truth to a jaded and wary generation.
Your strengths will shine. Your distinctives will be clearly defined. And your brand will be embraced by the audience you want to reach.
That's what Ztories is all about. Credibility. We craft messages they'll believe.
Millennials seek a real community...
Authenticity is the new cool.
Potential students crave authenticity from a college. They're not searching just for a degree, but for an identity. So when they're presented with an authentic brand that fits them, they'll be genuinely interested.
This is why Ztories does not focus on trendy "flavor of the day" branding technique. College is weighty and serious, a pivotal decision for each individual; a distinctive identity for each institution. And so it ought not to be marketed as though it were a brand of automobile or baby diapers. Simplicity is good; but what passes for branding is often merely oversimplification.
Nor should sarcasm be confused with authenticity. Informality and humor have their place, but not at the heart of the institutional brand. Finding ways of communicating the value and objective strengths of an institution without resorting to hype, and yet without short-circuiting the effort through zany, acid humor, is a difficult task but worth the effort. At Ztories, we specialize in that sort of light-hearted heavy-lifting. Authenticity that is real, that is organic, and that is in the best sense, enduringly cool.
To do that, we'll become your partner in both revealing your brand's true identity and crafting a message that all channels can send... with authenticity.
That's why when Ztories helps you tell your story, you'll communicate a brand your audience will embrace.
What is Ztories? (pronounced, "Stories" - click here for our brand statement)
Ztories is an integrated marketing firm that specializes in messages your audience will believe, and brands your targets will embrace. At Ztories, we help colleges and humanitarian organizations tell their stories in powerful ways that define or differentiate their brand, and build equity through authenticity. We help your brand be true to you, and your communications be true to your brand.
Ztories can help you use all the rich media to resonate with an incredibly distracted, and yet discriminating, Millennial generation. We do this through the power of storytelling. Your people, and your stories, portrayed in convincing and memorable ways to your audience.
Ztories is a practical company, focused on gaining dramatic and measurable results in your admissions marketing or fundraising efforts. Applications. Matriculations. And Donations.
Market Research and Branding
Ztories specializes in your market. Millennials, Gen Y, Echo Boomers. We feel the pulse of their aspirations, speak the language of their social network. We bring skill in gathering quantitative primary research to gain precise intelligence for your enrollment management efforts. And you can rely on us to conduct illuminating qualitative research through interviews and insight panels. We have years of experience in applying this knowledge to the branding or persuasive challenges you face.
Rich Media Storytelling
Ztories produces college videos that are unlike any you have ever seen. The difference? Credibility. Your audiences will sense the authenticity of every interview, and warm to the sense of honesty, humor, and pathos that real people convey to your audience. No more slick, expensive presentations that no one believes! Ztories' productions get results because they let the sincerity of your people shine through.
Website Development
Ztories understands how to help you look at your college website through fresh young eyes, and to make it a compelling and attractive destination for the prospects you want to reach. We are adept at applying the latest Flash animation and video techniques to bring elegant usability and attractive design to your site, your brand, your audience.